FILA Holdings Corp.

- Following in the tradition started by FILA legend Björn Borg during the 1970s, Barbora Krejčíková recently added a 12th Grand Slam title to her collection

World-leading tennis brand FILA has reaffirmed its powerhouse status with another major tournament victory by one of its sponsored athletes. 

Barbora Krejčíková defeated world No. 7 Jasmine Paolini 6-2 2-6 6-4 in the latest Grand Slam women's singles final on July 14 (KST). It was the first time that Krejčíková had won a major singles title since 2021. The Czech star has now achieved 12 Grand Slam titles in her career to date, cementing her position as one of the world’s very best singles and doubles players.

Krejčíková's continued success this summer forms an even a deeper connection to FILA, which is considered to have been a sports marketing pioneer when it sponsored Björn Borg, the near-mythical winner of eleven consecutive Grand Slam singles titles on clay and grass during the 1970s and 80s. Since then, FILA has continued to sponsor tennis athletes around the globe and has been involved in historic moments enjoyed by world-class players such as Kim Clijsters and Ashleigh Barty.

The brand is additionally making efforts to contribute to the spread of a healthy tennis culture and expand its base in Korea, where FILA Holdings is headquartered. Local subsidiary FILA Korea has hosted the White Open Seoul, Korea’s largest tennis festival, for the last two years running.

To celebrate Krejčíková's victory, FILA Korea is offering a 30% discount on tennis-related items via its official online store and FILA offline stores nationwide until July 31.